About the Proposed Development

JEMM Properties intends to develop the parcel located at 950 McPherson Square NE in the community of Bridgeland-Riverside into a purpose built rental building that takes advantage of the site’s attributes, including the close proximity to the Bridgeland/Memorial LRT Station, the designated 1 Ave NE Main Street, and the Bow River Pathway.

Key project highlights include:

  • Increase density close to the LRT Station

  • Activate 9th Street NE to promote walking to the LRT

  • Activate McDougall Rd NE adjacent to Murdoch Park

  • Increase safety by adding eyes on the street

  • Support a progressive, car-free lifestyle

  • Diversify housing with a purpose built rental building

  • Introduce new retail and services in the community


Community Consultation

Existing Land Use:

land use_current-01.jpg

Direct Control (Z412002 – Site 13)

  • Height: Max. building height of 8 storeys and 26 metres

  • Density: Max. density of 321 units per hectare

Proposed Land Use:

land use_proposed-01.jpg

Direct Control (based on MU-1 f5.5h50)

  • Height: Max. building height of 50 metres

  • Density: Maximum density of 5.5 FAR

  • Street-oriented building design

  • Promotes residential development designed to be compatible with active, street-oriented commercial uses


The purpose of the proposed Direct Control district is to establish the following:

  1. A parking supply of 0.3 stalls per dwelling unit

  2. A base density of 5.3 FAR with density bonus provisions of 0.2 FAR to be achieved by providing 150 square metres of publicly accessible plaza space within the northeast corner of the site

Proposed Building Frontages

View facing northeast

View facing northeast

View facing southwest

View facing southwest


Process Timeline



About JEMM Properties

The JEMM group of companies was founded in May 2016 by a group of four Calgary businessmen, long-time friends and associates. The founders share a vision of creating vibrant new developments in Calgary that contribute to the re-vitalization of neighbourhoods and enhance the quality of life for the people in the city they love. The JEMM team is united by values rooted in integrity, trust, tenacity, and a firm belief that doing business must also be fun.